Social media is a promotional channel you cannot afford to miss out on. Especially in the super competitive restaurant market. The ability to target/re-target specific demographics, geographical areas and customers and find like customers in a relatively inexpensive way is a no brainier. About 90% of young adults (ages 18 to 29) use social media while 35% of those over age 65 do, according to a Pew Research Center social media usage report.
Just being in the space will not earn you market share. You can make errors representing your brand. Offensive content isn’t even the worst offence. Boring and irrelevant content will result in wasted time and money.
Spend time creating a brand policy and procedure. This is a good exercise even if you are going to be the only one posting. Use the guidelines you create as a check list to make sure the content you are posting will create a positive branding experience with your fan base.
Below are our guideline we use at our own restaurants and for CheddrSuite social channels;
4 Rules To Follow:
- Cocktail Party Rule: Don’t talk about your restaurant all the time! Engage, ask questions, discuss entertaining/ trending topics, and give the conversation value (see Why People are Fans below to define value).
- PIE: Personality, Interesting and Entertaining.
- Create Value: If it does not create value for your customers DON’T POST IT! You are hurting your brand and wasting time. Every post has the ability to create or lose fans. It is about quality not quantity of posts.
- Visual: Every post should have an image or a link. Humans are visual creatures and the post losses effectiveness without imaging.
Why People are Fans:
Let CheddrSuite.com restaurant management software take care of the day to day operational needs of your business and focus on your brand to drive more footsteps and more dollars. Call today for a free demo of our tool.
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