The Most Powerful Restaurant Marketing

The Most Powerful Restaurant Marketing We have all heard of word of mouth marketing and the power it has to influence consumer’s decisions.  In fact Yelp has made a fortune on leveraging this.  According to Nielsen, “92% of consumers believe recommendations from friends and family over all forms of advertising.”  It is an amazing time we live […]

Social Media Strategy for Restaurants

Social media is a promotional channel you cannot afford to miss out on.  Especially in the super competitive restaurant market.   The ability to target/re-target specific demographics, geographical areas and customers and find like customers in a relatively inexpensive way is a no brainier. About 90% of young adults (ages 18 to 29) use social […]

Does Your Menu Align With Food Trends?

Keeping up with food trends can be exhausting.  One day it is 100% all Kobe beef patties and the next quarter it is a meat alternative.  Food trends are changing fast, especially with the growing focus on healthy and organic options.  In the article below you can see that the meat giant Tyson recently invest […]

Food Costs

Eggs and Beef prices hit an all time low at grocery stores. CheddrSuite’s food inventory and expense tools will tell you when you are spending and saving on this food costs. Keep your menu prices in check to make sure you don’t drive business away or lose profits. Run specials or promotions when the cost of […]

Marketing Your Restaurant

Merriam-Webster defines competition in business as “the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms.”  The restaurant industry is no stranger to competition.  If you have been operating long enough you have felt the pit in your stomach when you […]

Restaurant Scheduling Tips and Tricks

  3 Restaurant Scheduling Tips and Tricks Making the perfect schedule for your establishment can be a daunting task. scheduling can take care of these issues for you with sales projections, cost estimations and goals, overtime alerts and staff work preferences.  Here are a couple tips you can add to the process to make […]

Training Your Restaurant Team

Training your Restaurant Team If you are anything like me, when you hear the word training you instantly wonder how much is this going to cost and how long will it take?  I was thinking about why this is my response to something that should be very important to my operation.   Not only can it […]

Restaurant Marketing Worksheet

Every great marketing plan starts with planning.  You can spend a lot of money fast and get very little return if you don’t do your homework.  Here are some worksheets to get you on your way to a successful marketing strategy. Trade Area Survey You will begin by filling out the Trade Area Survey as […]