• Restaurant News
  • The Most Powerful Restaurant Marketing

    The Most Powerful Restaurant Marketing We have all heard of word of mouth marketing and the power it has to influence consumer’s decisions.  In fact Yelp has made a fortune on leveraging this.  According to Nielsen, “92% of consumers believe recommendations from friends and family over all forms of advertising.”  It is an amazing time we live in with so much information at our finger tips.  Armies of customers ready to share their every bite and sip should be advertising for you for FREE.  There is one catch, is your brand image and establishment one that people will want to share and […]

  • Restaurant News
  • 4 Ways To Keep Up With Restaurant Trends

    4 Ways To Keep Up With Restaurant Trends It can be a dizzying task to keep up with dining trends.  Given the level of competition in the restaurant sector you can not afford to rest on your Laurel’s.  So how do you stay on top of trends?  How do you evolve without breaking the bank? We have all slid into a booth that had rips and tears.  Asked for a to-go box and have been handed a Styrofoam container.  These are not minor infractions to the consumers of today.  Customers are snapping and tweeting almost every bite and drink they ingest in a […]

  • Restaurant News
  • Social Media Strategy for Restaurants

    Social media is a promotional channel you cannot afford to miss out on.  Especially in the super competitive restaurant market.   The ability to target/re-target specific demographics, geographical areas and customers and find like customers in a relatively inexpensive way is a no brainier. About 90% of young adults (ages 18 to 29) use social media while 35% of those over age 65 do, according to a Pew Research Center social media usage report. Just being in the space will not earn you market share.  You can make errors representing your brand.  Offensive content isn’t even the worst offence.  Boring […]

  • Restaurant News
  • Does Your Menu Align With Food Trends?

    Keeping up with food trends can be exhausting.  One day it is 100% all Kobe beef patties and the next quarter it is a meat alternative.  Food trends are changing fast, especially with the growing focus on healthy and organic options.  In the article below you can see that the meat giant Tyson recently invest an undisclosed amount into a meat alternative company for 5% holdings www.nytimes.com.  Campbell’s and Kellogg’s are all investing in allergen and non-gmo foods and trends as well.  Global sales of healthy food products, in fact, are estimated to reach $1 trillion by 2017, according to Euromonitor. […]

  • Restaurant News
  • Food Costs

    Eggs and Beef prices hit an all time low at grocery stores. CheddrSuite’s food inventory and expense tools will tell you when you are spending and saving on this food costs. Keep your menu prices in check to make sure you don’t drive business away or lose profits. Run specials or promotions when the cost of food goes down to help encourage customer count and repeat visits. Raise prices when costs go up so you continue to remain profitable. Call to get a free demo today. 1 (855) 997-0722 NY TIMES.COM Dining In Homemade Chili Gains Ground on Chili’s

  • Restaurant News
  • Marketing Your Restaurant

    Merriam-Webster defines competition in business as “the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms.” http://www.merriam-webster.com/dictionary/competition  The restaurant industry is no stranger to competition.  If you have been operating long enough you have felt the pit in your stomach when you notice an ABC alcohol posting or coming soon poster in the window of a space near your business.  Even more challenging is when that new business is a chain which has ample marketing and branding funds to reach your customers. Competition isn’t always a negative […]

  • Restaurant News
  • Restaurant Scheduling Tips and Tricks

      3 Restaurant Scheduling Tips and Tricks Making the perfect schedule for your establishment can be a daunting task.  CheddrSuite.com scheduling can take care of these issues for you with sales projections, cost estimations and goals, overtime alerts and staff work preferences.  Here are a couple tips you can add to the process to make your business run efficiently and profitable. Rate your team’s strengths and abilities and balance your shifts. We all have players on our team that have specific strengths and weaknesses.  We use a numeric system and have a total score each shift has to meet to […]

  • Restaurant News
  • Training Your Restaurant Team

    Training your Restaurant Team If you are anything like me, when you hear the word training you instantly wonder how much is this going to cost and how long will it take?  I was thinking about why this is my response to something that should be very important to my operation.   Not only can it save me money by increasing efficiency and reducing liability but it can generate revenue if it incorporates selling.  I concluded that my issues lie with the quality of training or perhaps how I have been executing it at my operation.  Here are five tips to make sure […]

  • Restaurant News
  • Restaurant Marketing Worksheet

    Every great marketing plan starts with planning.  You can spend a lot of money fast and get very little return if you don’t do your homework.  Here are some worksheets to get you on your way to a successful marketing strategy. Trade Area Survey You will begin by filling out the Trade Area Survey as completely as possible. The purpose of this process is to: Help you understand and envision the store’s dynamics and its customers. Help you focus on the key marketing opportunities for this particular location. Provide a guide for developing a marketing plan. Click the link for […]